Articles Posted in Distracted Driving

Last week the New York Times published a long article looking at a number of so-called ‘heads-up’ technologies making their way toward commercial use in the auto industry. All of the technologies described in the article involve projecting information onto a car’s windshield so that it appears to be ‘floating’ just ahead of the car. The companies designing these systems tout them as cutting-edge tools in the fight against distracted driving, but the article makes a strong case that for many drivers there is a high probability the heads-up technology will make things worse.

Accompanying the article is a screen shot from a video promoting one of the new companies. The still image shows the driver’s hands on the steering wheel as the car enters a sharp bend to the left. Projected into the driver’s line of sight are both an animated image of the car and the road, and a photo of the driver’s mother as he takes a phone call from her. The device allows the phone to be answered with a wave of the driver’s hand.

The idea that these devices will make driving safer boils down to the contention that by keeping drivers looking up and ahead they reduce the distraction of cellphones, in-dash navigation systems, and even the dashboard itself (since the devices can display things like speed and gas level). “The argument… boils down to a simple notion: Drivers are going to do it anyway, so why not minimize the riskiest kinds of multitasking, like looking down at the phone or handling it” according to the Times.

A recently published Oregon State University study demonstrates dramatically that interactive efforts to educate teens about the dangers of distracted driving are far more successful than passive efforts. However, the study also showed that among younger drivers the problem is just as serious as anecdotal evidence would suggest, and that the focus on texting may be diluting the larger message about the risks of Oregon distracted driving.

According to a summary published by EurekAlert, a PR website, the OSU study found that “while many young drivers understand the risks of texting… they are much less aware of other concerns that can be real – eating, drinking, talking on a cell phone, smoking, adjusting the radio, changing a CD, using a digital map and other controls.” The article adds that in addition to a lack of experience behind the wheel “young drivers also have a higher risk tolerance, use seat belts less and choose higher speeds.”

These findings are, perhaps, unsurprising (though the finding that “27 percent of respondents changed clothes or shoes while driving” was a bit eyebrow-raising), but it is good to see data backing up what many people have long believed based on anecdotal observation. The highlight of the study is its conclusion that young drivers react best to safety training that is “interactive” – training that requires young people to do something rather than simply passively watching a film or listening to a lecture. Interactive training, the study found, was far more effective in reinforcing both the importance of safe driving habits and the bad habits which everyone should avoid.

A new year begins on Wednesday and, with it, a collection of new laws take effect. From my perspective as Portland distracted driving lawyer one of the most important new measures involves the tightening of our state’s laws concerning texting and the use of cellphones while driving.

Concerning distracted driving, the big news is that fines for the offense are about to rise significantly. When the law went into effect four years ago the fines were modest, topping out at only $90. Starting January 1, however, “texting or talking on a cell phone while driving will fetch higher fines – at least $142 and up to $500” according to The Oregonian. The higher fines are good news for all of us who are concerned with the issue of Oregon distracted driving and want to see more done about it. Simply put, a potential $500 fine is a much more significant deterrent than $90. Oregon has long been one of the nation’s leaders on this issue, and it is good to see our state leading again.

Some of the other notable measures that take effect this week include a statewide ban on the use of tanning beds by minors without parental permission, a measure allowing landlords to require tenants to maintain renter’s liability insurance and a law preventing employers from requiring access to the social media accounts of employees and job applicants.

Almost a generation ago New York became the first state to ban the use of handheld cellphones by people driving cars. Such bans are now common, if far from universal. As I have repeatedly written in the years since Oregon’s own distracted driving law went into effect, however, laws against distracted driving are good but are only a first step. Eliminating this practice takes enforcement, but it also takes education and, as New York is now demonstrating, innovative approaches to the problem.

Standing in front of large signs reading “It Can Wait – Text Stop 5 Miles” and “Text Stop: Parking Area 1 Mile” New York Governor Andrew Cuomo announced a new initiative this week to highlight places where drivers can easily stop to focus on their electronics.

According to New York public radio station WNYC “as part of the state’s effort to combat distracted driving, nearly 300 new signs are going up along New York roadways, highlighting 91 ‘texting zone’ locations – highway rest stops and other parking locations.” The station explained that the initiative involves only signage – no new rest stops are being constructed – but it aims to make progress simply by informing people that a safe opportunity to take care of their texts and phone calls exists only a short distance up the road.